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Retail Planning and Design: "Marks & Spencer"

  
 
 
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Aprašymas

Darbaas anglų kalba. Parduotuvių tinklas "Marks and Spencer". Introduction. Profile of "Marks and Spencer". History of "Marks & Spencer. SWOT analysis of Marks and Spencer. Strengths. Extensive brand width and recognition. Supply chain savings. Food offerings - simply food. Weaknesses. Poor performance in smaller outlets. Execution errors. Overseas retail. Opportunities. Realignment of stores. Improved access to food stores. Home market. Clothing. Threats. Aging customer base. Competition. The wal-mart effect. Competition analysis. Product. Price. Place. Promotion. Competitors of Marks and Spencer. Author’s opinion. Future prospects. Conclusion. Appendices (3).

Ištrauka

Marks and Spencer is a United Kingdom high-street retailer specialising in merchandise in the clothing, foods, household good categories. The company also offers financial services that include accounts cards, pensions, loans, and life assurance. Marks and Spencer is headquartered in London, the United Kingdom.

The company is structured into divisions: Retail, Financial Services and Property.

The Retail division, the largest of the operating divisions, is itself sub-divided into seven business units, and accounts for more than three quarters of turnover. The company's financial services operation exists through six units. Property division manages the internal financial dynamics between the company's interests as both owner and operator of its properties.

The aims of the assignment are to analyse Marks and Spencer under these topics:

SWOT analysis
Competition analysis
Future prospects

The author of the assignment sets his objective to become more familiar with Marks and Spencer company. Identify SWAT, competition analysis and future prospects. ...

Rašto darbo duomenys
Tinklalapyje paskelbta2007-03-14
DalykasRinkodaros kursinis darbas
KategorijaRinkodara
TipasKursiniai darbai
Apimtis13 puslapių 
Literatūros šaltiniai21
KalbaAnglų kalba
Dydis3.07 MB
Autoriusairidasr
Viso autoriaus darbų23 darbai
Metai2006 m
Klasė/kursas4
Mokytojas/DėstytojasJoe Egan
Failo pavadinimasMicrosoft Word Retail Planning and Design Marks & Spencer [speros.lt].doc
 

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