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Retail Planning and Design: Tesco PLC

  
 
 
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Darbas anglų kalba. Parduotuvių tinklas "Tesco PLC". Introduction. Profile of Tesco PLC. History of Tesco. Brands of Tesco PLC. Wolff olins and Tesco Plc. Tesco’s re-launch of own-brand strategy. Tesco’s own-brands growth. Internet operations. Growth of internet operations. Author’s opinion relating Tesco’s own-brands. Distribution of Tesco Plc stores. Tesco express. Tesco extra. Tesco metro. Tesco superstore. Tesco home plus. Author’s opinion about formats of Tesco stores. International operations. Tesco stores outside the UK. Tesco Plc revenues from major areas. Conclusion. Appendices (2).

Ištrauka

Tesco Plc is international supermarket chain based in the United Kingdom, the largest British retailer, both by global sales and by domestic market share. The supermarket chain specialises in food retailing and also it has moved into clothing, electronics, financial, internet, and telecoms consumer services.

The main aims of the assignment are to analyse Tesco Plc under these topics:

• Brands;
• Distribution;
• International Operations.

There are six headings in the assignment. The first and the second headings are introductory with a goal to become more familiar with Tesco Plc. In the first heading will be taken a look at profile of the company. The second heading will include short and brief history of Tesco Plc.

The third, fourth and fifth headings will include analysing Tesco’s brands, distribution and international operations. Finally the last heading includes conclusion of the assignment.

The author of the assignment sets his objective to become more familiar with Tesco Plc and company’s brands, distribution and international operations and to spread all collected information in the assignment. ...

Rašto darbo duomenys
Tinklalapyje paskelbta2007-03-14
DalykasRinkodaros kursinis darbas
KategorijaRinkodara
TipasKursiniai darbai
Apimtis13 puslapių 
Literatūros šaltiniai24
KalbaAnglų kalba
Dydis1.06 MB
Autoriusairidasr
Viso autoriaus darbų23 darbai
Metai2006 m
Klasė/kursas4
Failo pavadinimasMicrosoft Word Retail Planning and Design Tesco PLC [speros.lt].doc
 

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