Promotion campaign for Luton Town

Darbas anglų kalba. Reklamos kompanijos kūrimas Liutono miestui išgarsinti. Introduction. Background Information. Communications Objectives. Identification of Market Segments and Messages for each of Them. Identification of Issues. Analysis of the Components of the Marketing Communications Mix. Recommendations of an Appropriate Communications Method and Tool Used with Public Relations. Justification of Choice of Communications Mix. Illustration of a specific Example of the Communication Tools Used (1). Illustration of a specific Example of the Communication Tools Used (2). Conclusion.