International marketing plan: trades in pet's food, sweets and food company Mars, Inc

Darbas anglų kalba. Tarptautinis rinkodaros planas: prekyba gyvūnų maistu, maistu ir saldumynais Mars, Inc. Kalbama apie Masterfoods - Mars, Inc atstovą Klaipėdoje. Preface. Mars, Inc. is universal diversity company functional in a few areas of trade – pet’s food, sweets, food product, electronic automatic payment system and drinks proceeding. A company Masterfoods is functional Mars, Ins. industrial department established in Klaipeda city. History of Denmark summary. Geopolitical and cultural situation. Geography. Social institutions. Religion and aesthetics. Living conditions. Economic and financial situation. Population. Economic data. Level of study progress and technology. Dispensation channels (macro analysis). Analysis of market and competitors. A product. Market. Explicit plan of marketing for particular period. Purposes of marketing. Commodity. Dispensation. Cost. Promotion. Means of payment. Necessary recourses.