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International marketing plan: trades in pet's food, sweets and food company Mars, Inc

  
 
 
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Darbas anglų kalba. Tarptautinis rinkodaros planas: prekyba gyvūnų maistu, maistu ir saldumynais Mars, Inc. Kalbama apie Masterfoods - Mars, Inc atstovą Klaipėdoje. Preface. Mars, Inc. is universal diversity company functional in a few areas of trade – pet’s food, sweets, food product, electronic automatic payment system and drinks proceeding. A company Masterfoods is functional Mars, Ins. industrial department established in Klaipeda city. History of Denmark summary. Geopolitical and cultural situation. Geography. Social institutions. Religion and aesthetics. Living conditions. Economic and financial situation. Population. Economic data. Level of study progress and technology. Dispensation channels (macro analysis). Analysis of market and competitors. A product. Market. Explicit plan of marketing for particular period. Purposes of marketing. Commodity. Dispensation. Cost. Promotion. Means of payment. Necessary recourses.

Ištrauka

Mars, Inc. is universal diversity company functional in a few areas of trade – pet’s food, sweets, food product, electronic automatic payment system and drinks proceeding.
A company Masterfoods is functional Mars, Ins. industrial department established in Klaipeda city in 1993. Nowadays company Masterfoods has a new factory in Gargzdai city also there are prosecuting one more factory construction.
A company Masterfoods had manufactured pet’s food:
1. Various kinds Kitekat Pouch 100 g tare for cats.
2. Chappi sausages for dogs.
Prosecuting production hasn’t realized in Lithuania (in Baltic countries marketing stayed only 1 percent). It had exported to 20 countries, the most amount – to Germany.
In this analysis has shown plan of marketing for Denmark market.
One product has picked for export – Chappi sausages for dogs. ...

Rašto darbo duomenys
Tinklalapyje paskelbta2008-10-02
DalykasRinkodaros kursinis darbas
KategorijaRinkodara
TipasKursiniai darbai
Apimtis16 puslapių 
Literatūros šaltiniai0
KalbaAnglų kalba
Dydis33.25 KB
AutoriusDarius
Viso autoriaus darbų2 darbai
Metai2006 m
Klasė/kursas2
Mokytojas/DėstytojasSimonas Laukaitis
Švietimo institucijaVilniaus tarptautinė mokykla
Failo pavadinimasMicrosoft Word International marketing plan trades in pets food sweets and food company Mars Inc [speros.lt].doc
 

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  • Kursiniai darbai
  • 16 puslapių 
  • Vilniaus tarptautinė mokykla / 2 Klasė/kursas
  • Simonas Laukaitis
  • 2006 m
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