Analysis of advertising campaign: Weetabix cereal

Darbas anglų kalba. "Weetabix" dribsnių reklamos kampanijos aprašymas. Introduction. Aim: to present an analysis of a current or recent advertising campaign: Weetabix cereal. Analysis of the advertising campaign. Definitions of advertising. The Weetabix campaign. Campaign objectives. Campaigns target audience. Analysis using CPM. Choice of media. Research objectives. Research methodology. Questionnaire. Primary data. Questionnaire. Focus group. Secondary data. Magazine. Analysis of questionnaire. Appendix: Questionnaire.