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Marketing management process: JSC "G4S Lietuva" and JSC "Likurgas"

  
 
 
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Darbas anglų kalba. Marketingo planavimo procesas: UAB "G4S Lietuva" ir UAB "Likurgas". Introduction. Marketing management and its process. Theoretical review of marketing management and its processes in the company. Five main philosophies of marketing management. Production concept. Product concept. Selling concept. Marketing concept. Societal marketing. Modern marketing concepts. Viral marketing. Marketing process model. Companies JSC "Group Four Securicor (G4S)" introduction. Marketing management of the "G4S Lietuva". Marketing management of the CJSC "Likurgas". Comparative analysis of marketing management means of CJSC "G4S Lietuva" and CJSC "Likurgas". Conclusion.

Ištrauka

Marketing practice tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research. Marketing is influenced by many of the social sciences, particularly psychology, sociology, and economics. Through advertising, it is also related to many of the creative arts.
I’ve chosen to analyze the model of marketing management means for security services promotion for CJSC "G4S Lietuva" and CJSC "Likurgas" for numerous reasons. These are quite successful companies, implementing very different marketing and marketing management means to achieve rather similar results in some areas they both work in.
In these times of recession, with criminal elements lurking almost in every dark alley of the neighbourhood, and even more severe and sophisticated threats in the world of globalisation through the mass media and the World Wide Web, I feel that the analysis of the counter-measure market, available to every natural person as well as legal body is a must.
The aim of this paper is to cover the models of marketing means of both CJSC "G4S Lietuva" and CJSC "Likurgas", and to compare them in a comparative analysis. The period covered in this paper is mainly from 2004 onwards. To avoid confusion, it should be noted, that "G4S Lietuva" and "Falck Security" is actually the same company after name transition. ...

Rašto darbo duomenys
Tinklalapyje paskelbta2009-03-02
DalykasRinkodaros kursinis darbas
KategorijaRinkodara
TipasKursiniai darbai
Apimtis17 puslapių 
Literatūros šaltiniai15
KalbaAnglų kalba
Dydis127.13 KB
AutoriusBlackwater
Viso autoriaus darbų4 darbai
Metai2008 m
Klasė/kursas3
Mokytojas/DėstytojasRukuižienė
Švietimo institucijaAleksandro Stulginskio universitetas
FakultetasEkonomikos ir vadybos fakultetas
Failo pavadinimasMicrosoft Word Marketing management process JSC G4S Lietuva and JSC Likurgas [speros.lt].doc
 

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  • Kursiniai darbai
  • 17 puslapių 
  • Aleksandro Stulginskio universitetas / 3 Klasė/kursas
  • Rukuižienė
  • 2008 m
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