Service marketing analysis by theatrical movements

Darbas anglų kalba. Paslaugų rinkodaros analizė pagal teatralinius sąjūdžius. Analizuojamas kavinė "White House" ir laisvalaikio centras "Vauxhall Recreation Club". In this essay two companies representing different service sectors will be discussed according to the theatrical movements: firstly, Luton’s pub "White House" and secondly Luton’s leisure center "Vauxhall Recreation Club". According to Pine and Gilmore, "Work is theater and every business is a stage". There are four theatrical movements which are being discussed in the service marketing.

People consume services everyday. The service sector is rapidly increasing as service marketing is becoming more and more important. What is more, service industry is often being compared to a theatre play, where the service is a play performed by staff members in retailing premises. Appendixies (4 p.). ...