The fall of advertising and the rise of public relations

Darbas anglų kalba. Knygos santrauka. Al Ries ir Laura Ries "Reklamos kritimas ir visuomenės ryšių augimas. Summary: "The fall of advertising and the rise of public relations" by Al Ries and Laura Ries. Introduction. Advertising and car salesman. Advertising and art. Advertising and creativity. Advertising and awards. Advertising and awarenes. Advertising and sales. Advertising and the dotcoms. Priedas (žodynėlis).