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Brand management

  
 
 
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Darbas angų kalba. Prekinio ženklo rinkodara. Prekinis ženklas. Introduction. Product identification and marking. Brand functions. Key decisions for brand creating. Brand creation process. Brand elements. Brand name. Trademark symbol. Brand color and design. Brand management. Brand management phases. Brand development strategy. The product line expansion strategy. Brand extension strategy. Re-branding strategy. Competing brand strategy. Brand management’s life cycle. Brand value concept. Conclusion.

Ištrauka

Ever since the old brand has played an important role in the market. Trademarks have been used for the buyer acquiring the product and left him happy, looking for the next time, could help identify the manufacturer's own products. But nowadays, the importance of branding in the market is growing rapidly. Increasing number of products that are very similar in features, so the consumer brand is one of the most important means of identifying the goods and the company - a competitive advantage. After all, the best marks are visible, the more desired. But a long-term brand success does not depend on customers who buy a single number, while the number of customers who buy repeatedly, are loyal to the brand.
Basically brand - is a producer (seller) the obligation to provide the user with a certain product features, benefits, and even a set of services. Therefore, the ability to create, preserve, protect, enhance brand image and expand its use of professional boundaries is an important task of marketing professionals. For these reasons, trade marks and brand management is becoming one of the major marketing research projects. ...

Rašto darbo duomenys
Tinklalapyje paskelbta2010-06-10
DalykasRinkodaros kursinis darbas
KategorijaRinkodara
TipasKursiniai darbai
Apimtis19 puslapių 
Literatūros šaltiniai6
KalbaAnglų kalba
Dydis32.56 KB
AutoriusEdita
Viso autoriaus darbų7 darbai
Metai2010 m
Klasė/kursas3
Mokytojas/DėstytojasAna Sampao
Švietimo institucijaKauno Technologijos Universitetas
FakultetasEkonomikos ir vadybos fakultetas
Failo pavadinimasMicrosoft Word Brand management [speros.lt].doc
 

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  • Kursiniai darbai
  • 19 puslapių 
  • Kauno Technologijos Universitetas / 3 Klasė/kursas
  • Ana Sampao
  • 2010 m
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