New product entrance into the market

New product entrance into the market. What is a new product? Why companies introduce new products? Why do products succeed? Why do products fail? How do products diffuse into the market? What is the product life cycle? General information. Methodology and samples. Objectives and survey overview. Qualifiers. Questionnaire. Results overview. Conclusions.

This paper will focus on the launch of new products into the market. First of all some theory will be given about product launch and the product life cycle. To give an overview of the theory an answer given to the following questions:
• What is a new product?
• Why should one introduce new products?
• Why do products succeed?
• Why do products fail?
• How do products diffuse into the market?
• What is the product life cycle?
After answering these questions and statements, there will be an evaluation of one product according to the product life cycle. One product will be chosen of which the entrance into a new market will be shown and the possibilities in the product-life-cycle will be discussed. A marketing research questionnaire will be given that will provide the possibilities of conducting this research.
As conclusion the theory will be discussed in accordance with the results from the conducted research and an advice will be given about the advertising strategy.

The first 6 sections will give answers to the stated questions according to the theory. Section 7 will give the questionnaire and the results of that questionnaire as it was conducted. In the final section, a conclusion will given with an indication of an advertising strategy. ...