Strategic marketing plan: selling hiking boots "Cima Mountaineerind, Inc"

Objectives. Problem statement. External analysis. Market size. Market growth. Competitors. Relevant trends. Buying patterns. Market segmentation. Product. Internal analysis. Place. Promotion. Pricing. Company factors. Market factors. Swot analysis. Alternative marketing strategies. Evaluation of alternatives. Qualitative evaluation. Quantitative evaluation. Likelihood of Success. Strategy.