Content. Introduction. History of the company. The main information about company. General information. Type of activity. Geographical location. Mission, vision and values of the company. Main goals of the company. Products. Process of producing beer. Competitors. Structure of the company. Statistics. Marketing research. Marketing strategy. Swot. Turnover and profits. Balance sheet and income statements. Company‘s performance. Company‘s statistic. Launching new product. Advertising comaign. Market research. Conclusion. References.