Retail Planning and Design: Tesco PLC

Darbas anglų kalba. Parduotuvių tinklas "Tesco PLC". Introduction. Profile of Tesco PLC. History of Tesco. Brands of Tesco PLC. Wolff olins and Tesco Plc. Tesco’s re-launch of own-brand strategy. Tesco’s own-brands growth. Internet operations. Growth of internet operations. Author’s opinion relating Tesco’s own-brands. Distribution of Tesco Plc stores. Tesco express. Tesco extra. Tesco metro. Tesco superstore. Tesco home plus. Author’s opinion about formats of Tesco stores. International operations. Tesco stores outside the UK. Tesco Plc revenues from major areas. Conclusion. Appendices (2).