Ukrainian Gen-sets Market. Market research for DEIF A/S

Darbas anglų kalba. Rinkodaros tyrimas. Ukrainos rinka. Ar DEIF kompanijos produkcija tinkama Ukrainos rinkai? DEIF kompanija (Danijoje) užsiima programavimu į generatorius, kurie gali būti naudojami vėjo malūnams (kazino, stadionuose, ligoninėse) kai dingsta elektra "juodasis laikotarpis". Pagrindinis uždavinys: Ar DEIF kompanijai verta bandyti įeiti į Ukrainos rinką? Chapter I – Executive summary and introduction. Executive summary. Introduction. Chapter II – Introduction. DEIF A/S presentation. DEIF. Engine and Gen-set Controls. Purpose of the project. Chapter III - Macro environment analysis. PEST analysis. Political. Economic Factors. Social. Technology. Conclusions. Chapter IV - Micro environment analysis. Supply chain. Suppliers. Manufacturers. Sellers. Customers. Conclusions. End-customers of gen-sets. Introduction. Hotels. Hospitals (health clinics). Banks. Airports in Ukraine. Telecommunication and communication. Shipbuilding companies. Casinos. Metro. Pipelines. Stadiums. Conclusions. Exhibitions and shows in Ukraine in 2009. Introduction. Power and Energy exhibitions. Other exhibitions. Marine Exhibition in Odessa. Conclusions. Power-supply market in Ukraine. Market characteristic. Controllers. Engines. List of companies. Conclusions. Porter’s 5 force. Introudction. The threat of substitute products. The threat of the entry of new competitors. The intensity of competitive rivalry. The bargaining power of customers. The bargaining power of suppliers. Conclusions. SWOT analysis. Strengths. Weaknesses. Opportunities. Threats. Conclusion. Chapter V – Market Strategy. STP. Market segmentation. Market size estimation. Target groups. Positioning. Conclusions. Entry mode strategy. Introduction. Hierarchical models. Intermediate models. Export models. Subcontracting strategy. Conclusions. Ansoff’s growth strategies. Marketing mix. Product. Price. Place. Promotion. Conclusions. Chapter VI - Summary and Appendix. Summary. Appendix. Project description. Appendix for Chapter. End-customers of gen-sets. Appendix for Chapter. Exhibitions and shows in Ukraine. Appendix for Chapter. Power-supply market in Ukraine. Appendix for Chapter. Porter’s 5 force. Process report.