Brand management

Darbas angų kalba. Prekinio ženklo rinkodara. Prekinis ženklas. Introduction. Product identification and marking. Brand functions. Key decisions for brand creating. Brand creation process. Brand elements. Brand name. Trademark symbol. Brand color and design. Brand management. Brand management phases. Brand development strategy. The product line expansion strategy. Brand extension strategy. Re-branding strategy. Competing brand strategy. Brand management’s life cycle. Brand value concept. Conclusion.