Retail Planning and Design: "Marks & Spencer"

Darbaas anglų kalba. Parduotuvių tinklas "Marks and Spencer". Introduction. Profile of "Marks and Spencer". History of "Marks & Spencer. SWOT analysis of Marks and Spencer. Strengths. Extensive brand width and recognition. Supply chain savings. Food offerings - simply food. Weaknesses. Poor performance in smaller outlets. Execution errors. Overseas retail. Opportunities. Realignment of stores. Improved access to food stores. Home market. Clothing. Threats. Aging customer base. Competition. The wal-mart effect. Competition analysis. Product. Price. Place. Promotion. Competitors of Marks and Spencer. Author’s opinion. Future prospects. Conclusion. Appendices (3).